FedEx - Success

Brand: FedEx Copy: Success. At FedEx, we understand the challenges of achieving global success. With real experience in over 220 countries and territories around the world, we have the expertise to help your business succeed. From the moment we answer your call to the moment we deliver to your customer, we are committed to providing you [...]

Optician Letter

Optician Chirs Van Bael - EYE TEST LETTER Brief An optician wanted to attract clients he hadn’t seen in a long time. Due to deteriorating eye sight over the years, they’d probably be needing new eye glasses at that point. Solution The agency created a sales letter in the form of eye test chart. The optician explains at contacts [...]

Onida Devil - ad bytes

Orignally created by art designer Gopi Kukde of Avenues in 1982, the Onida Devil campaign showed a neighbour crashing an Onida TV with a stone. At the end appeared the punchline ‘Neighbour’s Envy, Owner’s Pride’. Indeed, Onida became the neighbour’s envy, the ads helping Onida become a household name. They notched up for their [...]

Ad Jingles - ad bytes

Ad jingles have always been a major part in the advertisement scenario in India. From Jab Mein Chhota Bachcha Tha of Bajaj bulbs to La Lala Lala La of Liril, ad jingles almost worked as a daily dose of brand connection. In the contemporary scenario, however, it must be noted that with too many well-defined [...]

Intel Inside - ad bytes

Intel became one of the most recognisable computer brands in the world following its long-running ‘Intel-Inside’ campaign. It was created by Intel marketing manager Dennis Carter in 1990. The five-note jingle was introduced in 1991, and by its tenth anniversary was being heard in 130 countries. Intel made it very lucrative for advertisers by paying [...]